New MiniTec distribution partner for the NetherlandsContinuity and expansion of services 17. July 2026

For many years, the Netherlands has been one of the most important international markets for the MiniTec profile system. Now MiniTec has established a new sales partner for the Netherlands in Just Automate B.V. This move was prompted by the strategic realignment of its previous partner, Newton Technisch Bureau B.V.

Just Automate will take over support for existing MiniTec customers as well as ongoing projects, with a focus on continuity. “We want to continue operations in the way most customers are accustomed to,” explains Managing Director Marcel van de Wiel. Together with Pieter Treffers, the company has many years of experience with the MiniTec profile system. Both worked at Newton for many years and are very familiar with the products and the Dutch market.

Just Automate was founded in 2021 with the goal of establishing a technical trading company. The initial focus was on robotics and cobot solutions. Following the merger of Newton with RoboPharma and the new entity’s shift toward automation solutions for the pharmaceutical industry, the idea arose to become a MiniTec sales partner for the Dutch market. Following intensive discussions between Just Automate and MiniTec, the new partnership was formalized.

Pieter Treffers and Marcel van de Wiel

Just Automate’s range of services includes the distribution of the complete MiniTec profile system as well as the machining of the profiles through sawing, drilling, thread cutting, and milling. In addition, the company supports its customers with mechanical engineering and assembly. Looking ahead, the offering is set to be expanded to include fully assembled solutions such as ergonomic workstations, safety enclosures, and conveyor systems. 

Demand for MiniTec solutions in the Netherlands comes from a wide variety of industries. In addition to companies in the agricultural and medical technology sectors, the customer base includes firms from the packaging industry, the printing and coding technology sectors, as well as numerous OEMs and end users.

Just Automate is currently continuing to expand its capacity. A new company building with a modern workshop is nearing completion and will lay the groundwork for handling MiniTec orders even more efficiently in the future. At the same time, plans are in place to hire additional staff for sales, design, and the workshop. In collaboration with MiniTec, a new website—minitec.nl—will also be developed to give customers even easier access to the entire product portfolio. Workshops on design and assembly using the MiniTec profile system are also being considered.

From profiles to finished solutions, Just Automate offers the complete MiniTec product line

“We would like to express our sincere thanks to Newton Technisch Bureau B.V. for their long-standing, trusting partnership and their great commitment to MiniTec in the Netherlands. Together, we have successfully developed the market over many years. We wish the entire team at Newton and RoboPharma every success and all the best as they embark on the company’s strategic realignment. At the same time, we are pleased to have Just Automate as an experienced and competent partner at our side, one that will serve our customers in the Netherlands with great expertise and continuity,” says Benjamin Renno, Sales Manager at MiniTec. Pieter Treffers adds “Great partnerships open up great opportunities. MiniTec and Just Automate have set themselves the goal of working together to drive innovation, efficiency, and excellence.”

Address:

Just Automate B.V.
Groenewoud 29A
5151 RM Drunen
Netherlands

Phone +31 416 768 003
info@justautomate.nl
http://www.justautomate.nl